Wall Street see upside for Apple with iPad Mini

Google’s launch of the Nexus 7 tablet has not only brought a renewed interest in Android tablets, but also fueled further speculations around the smaller screen iPad Mini. In an earlier post i explained why it would make sense for Apple to reply with a smaller screen iPad Mini to increase marketshare, and now it seems that Wall Street agrees.

Apple rumored to have 7-inch iPad ready for September

It is the familiar face of Gene Munster from Piper Jaffray that in a note predicts that Apple could sell 4-6 million units of the smaller iPad Mini in quarter 4 if they launch it at the same time as the iPhone 5, which is expected to be released around September.

Munster predicts that a smaller iPad Mini will hit the Android tablet market hard, as it will likely be more competitive on price. At the moment both the Kindle Fire and the Nexus 7 is enjoying a lot of interest due to their low price point compared to the iPad. If Apple can move closer to their price point with a smaller iPad it would once again move the focus over towards design and software, where Munster feels that Apple has the advantage.

So, it looks like Wall Street has jumped on the iPad Mini wagon. All that remains to be seen now is; will Apple actually launch the device. One thing is for sure though, the war of the portable smart device market is heating up to a three way battle between Apple, Amazon, and Google (sorry Microsoft).

[source: BusinessInsider]


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