Vita Audio adopts new brand name Ruark Audio

Vita Audio who has delivered some of the best iPod speaker docks with integrated DAB radio is changing its brand name to Ruark Audio as part of wider international plans.

Besides the change of name there will be no changes to the current Vita Audio speaker dock product range, which now will include the Ruark Audio R2i and Ruark Audio R4i (both carrying the Vita Audio name up till now).

Vita Audio r2i

Ruark Audio has always been the parent brand, but for the smaller audio products they chose to go with Vita Audio when launched around 5 years ago. While Ruark is a registered trademark worldwide they were advised that getting Vita registered would be more difficult. Ruark Audio has remained a well regarded brand name for the company’s more traditional hi-fi speaker range.

It looks like they are hoping to have the brand changes all rolled out by April time.

[source: whathifi]


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