Few UK artists represents the urban style-conscious market better than Tinchy Stryder, so it makes sense that Dixons own Goji brand signs with the popular artist for a signature line of headphones and audio accessories.
Included in the Goji Tinchy Stryder:on cloud 9 product portfolio are a range of headphones as well as portable travel speakers, all developed with the creative input from the artist himself, both on design and sound.
The celebrity headphone and audio market has boomed in recent years following the start with the Beats by Dre headphones. Since then we have seen several artists release their signature product lines, including Soul by Ludacris and SMS Audio from 50Cent. With this new range both Tinchy Stryder and Dixons/Goji are hoping to strike the right chord, in more ways than one, with the urban style conscious market, starting with the UK. It will be interesting to see if the line can compete with the more established brands already in the market, both when it comes to sound, style, and with the consumer.
The Goji Tinchy Stryder: on cloud 9 headphones are set for a mid-july release exclusively with PC World and Currys. Prices for the headphones is to be confirmed, but you can sign up for information here.