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Shaq and iGo launches new headphone range

Some might say that the western world is obsessed with celebrities, and iGo is the latest accessories producer to launch into the celebrity endorsed headphone market with the launch of the Shaq headphone range, championed by none other than basketball legend/actor/rapper Shaquille O’Neal himself.

iGo City headphones as endorsed by Shaq

Shaq might have announced his retirement from the game of basketball following the last season at Boston, but his celebrity status is still strong, which is what iGo is hoping will result in success for their new range of headphones that are targeting the statement-hungry generation of iPod/iPhone owners out there. It is however a very competitive market to launch into with established brands like Beats by Dr.Dre and Fanny Wang already working heavily with stars from the world of sport and music.

According to their press release, the iGo Shaq headphones are; “specifically designed to maximize the listening experience from iPods and smartphones.” focusing on sound quality, eye-catching design, and affordable prices for people on the go.

The new iGo Shaq headphone range includes multiple styles from over-ear headphones to in-ear earbuds, all with integrated microphone and Skype adaptor to take advantage of modern communication methods as well as enjoying music. The four models in the current range is:

iGo City Headphones

Over-ear headphones with active noise reduction technology, designed for people on the go with easy foldable design to store away in a bag or briefcase etc. Available in brown/gold or white/red with a US retail price at $129.99 (UK prices and availability to be confirmed).

iGo Memphis headphones

Another over-ear headphone model, but without the active noise cancelling technology of the top model. Foldable design for easy transporting and swivel ear cups, these are available in black/red or brown/gold with a US retail price at $29.99 (UK prices and availability to be confirmed).

iGo Miami headphones

Mid-sized stereo headphones that are lightweight for a comfortable listening experience. Classic retro design in brown/gold or white/red, the iGo Miami headphones are available in the US at a retail price of $39.99 (UK prices and availability to be confirmed).

iGo Detroit headphones

This is the in-ear headphone model of the range and comes with 4 different exchangeable earbuds to ensure the most comfortable fit. Available in either brown/gold or blue/grey or white/red and retailing at US $19.99 (UK prices and availability to be confirmed).

Find out more about the iGo Shaq headphones at www.igo.com

[image: marketwire]

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