Apple released its fiscal Q3 2013 results yesterday and the iPhone was once again the hero of the day, reporting record Q3 sales of 31.2 million units, helping Apple to beat market estimates with $35.3 billion in revenue and $6.9 billion net profit (down from $8.8 billion in Q3 2012).
The strong iPhone sales figure for the quarter showed a 20% growth year-on-year with revenue from the iPhone being up 15%. The fact that revenue from iPhone sales are not growing at the same rate could be down to increased production costs resulting in smaller margins on the popular device. We are still looking to see if there is a breakdown between iPhone models to see what percentage of the sales was for the iPhone 5 compared to older models. Interestingly, one of the biggest iPhone sales growth markets for the quarter was India, which saw a 400% growth year-on-year.
While the iPhone had a very healthy quarter, the iPad, iPod and Mac showed declining sales figures year-on-year. Apple iPad sales for the quarter came in at 14.6 million units, compared to 17 million for the same quarter last year, a drop in sales of 14% and in iPad revenue of 27% (perhaps a sign that there has been relatively more iPad Mini sales). While it may have started the modern gold rush for Apple, the iPod has steadily become more of a sidenote in the presentations, with quarterly sales down to 4.6 million units compared to 5.6 million same quarter last year.
As for the future, Tim Cook said the company was “really excited” about the upcoming release of iOS 7, and that they are hard at work on some “amazing new products” that will be announced later this year and into 2014. I hope he is talking about more than just next iterations of the current product range, but also perhaps some really new and exciting products.