It was on the cards that there would not be a new redesigned iPhone 5, despite all the rumors and ‘leaked’ cases, instead Tim Cook took to the stage with his top crew to present the iPhone 4S, a largely internal upgrade with some nifty new features.
The news about the iPhone 4S actually leaked ahead of the media event, but i think we were all still crossing our fingers for the iPhone 5. At the media event itself Apple took their time getting to the good stuff. The first hour was pretty much about how great they are doing (they are really doing great!), iOS 5, iCloud, the announcement of the iPod Nano 7 and white iPod Touch (no word on the iPod Classic or Shuffle). When it finally came to the iPhone i think most of the crowd was already prepared for the announcement to be the iPhone 4S and not the iPhone 5.
iPhone 4S is by no means a bad upgrade. The addition of the dual core A5 processor and dual core graphics will improve the performance of the phone significantly, they could report some battery life improvements, the world mode supports both CDMA and GSM, and there was plenty of impressive stats about the new 8-megapixel camera. Data connection speeds got a boost to 14.4 Mbps HSPA as well. While these are all good upgrades, i still have the feeling that there are some key features missing, such as NFC technology and LTE/4G network support etc.
Apple took their time in presenting the new Siri voice assistant feature, which technically looks very impressive and feature rich, but i can’t help but think that this in most cases is another ‘nice-to-have’ and not a feature that can sway buyers that are on the fence. I might be wrong though, and it will be interesting to see if we get crowds of people walking around talking to their iPhones in public, and i’m not talking about another person being on the line with them.
Along with the iPhone 4S announcement, which includes versions available in 16gb, 32gb and 64gb available to pre-order from 7th October and in stores from 14th October, Apple also announced the iPhone 4 8gb and iPhone 3GS at reduced prices.
TechCrunch is reporting that directly following the iPhone 4S announcement the Apple share took a bit of a dive on the stock market, but it seems to have recovered to close to where it started the day now. You can’t hep but think it would have been a different story if the iPhone 5 was announced and Steve Jobs was at the helm.
Could it be that Apple has left the door slightly open for some high-spec Android handsets to make their mark? Let me know what you think below.