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Martin Scorsese gets some Siri assistance

Martin Scorsese stars in Apple latest Siri iPhone ad

In the latest iPhone ad from Apple they have placed none other than Martin Scorsese in a New York taxi (nice reference Apple) as he jets across town using Siri on iPhone 4S to manage an otherwise busy daily schedule.

The new ad also highlights a new feature coming in iOS6 which allows Mr Scorsese to ask Siri how the traffic is on his route, prompting him to ask the driver to take an alternative route. I’m sure there will be plenty of backseat drivers to deal with for taxis in the coming months!

Apple has had a lot of heavyweight Hollywood characters play a role in their ads lately, showing the strong links between tinseltown and Cupertino.

[Source: Macrumors]

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Filed in: Apple news

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