A recent survey by Joshua G2 Consumercheck showed that the Apple iPod is the third most loved brand in the UK, just behind Nokia and Tesco.
The iPod beat well known brands such as O2, Facebook and Virgin Media, but i was personally surprised that Tesco came out more popular than the iPod. Although that could be down to demographics and perhaps a high propensity of lower income responders that are benefitting from the low prices at Tesco.
Speaking of Tesco, Victoria Becham that has been used in Tesco advertising became the most hated celebrity. Most loved celebrity was Stephen Fry, barely beating out Jamie Oliver and Mr T!
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Song in the popular apple ipod nano tv commercial
Most popular ipod stereo systems in the UK – Klipsch iGroove
