Rumors has it that Apple has started shooting the tv ads for the coming iPhone 5 in the Los Angeles area with their regular ad agency TBWAChiatDay, but that the production schedule is not set to wrap until until early October.
It is Appleinsider that is reporting this story today, referring to sources familiar with the matter (there seems to be a lot of those these days) and the production schedule of the tv ad shoot. It is further believed that this will be the most high-profile iPhone launch to date, so it will be interesting to see what the theme will be for the ads. If we are to believe rumored iPhone 5 features it will likely play on similar theme as the iPad 2 (thinner, lighter, faster), and there will surely be plenty of elements from both iOS 5 and iCloud as well.
The timing of the ad production wrap is in line with earlier rumors that 7th October is likely iPhone 5 launch date, with announcement of the new iPhone taking place towards the end of September at a special event. It is not unusual for Apple to start filming their tv ads a good month ahead of the release of their new handset.
Whilst the iPhone 5 is likely to take center stage this fall, recent news are indicating that Apple has also started production of the lower cost iPhone 4 8GB, which might be their secret weapon to target the more cost conscious developing markets where Android handsets have seen success over the recent year.
Here are a couple of earlier iPhone tv ads to get you by until the iPhone 5 tv spots arrive.