There is an iCloud approaching: Apple signs deal with EMI

There is a cloud on the horizon and it is filled with music ready to fall into our Apple devices. The only question now is; could this iCloud arrive by WWDC starting on the 6th June as Apple signs deal with music label EMI.


Apple iCloud

Image source: iPhoneFAQ

According to sources CultofMac has been in contact with, Apple has signed a deal with EMI, who joins Warner Music in already having signed deal with Apple for a cloud based music streaming service. Rumors are that the two other major music labels; Sony Music and Universal Music, are soon to join as well as negotiations are in final stages.

The cloud based media streaming service from Apple referred to as the iCloud will be like an extension of the current iTunes service, but allowing you access to all your music using your Apple device internet connection instead of having files physically stored on your device.

Two of Apple’s main rivals Google and Amazon has already announced/launched their cloud based music service, but they don’t have agreements with the music labels so their cloud service can only let you stream music that you already own and are storing on the cloud. Having the music label deals in place could be an advantage for Apple in the competition for cloud based music services.

With WWDC (WorldWide Developers Conference) just a couple of weeks in the future (6th June), and with 99% certainty that there will be no new iPhone 5 announced this summer, Apple need to deliver something that will keep their momentum going in the battle for the media hungry smartphone and tablet owners around the globe. The iCloud and hopefully iOS 5 could be just what is prescribed.


Filed in: Apple news, Music and itunes, What's next

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