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Beats by Dr.Dre to enter UK high street with London retail store

Beats by Dr.Dre has been so happy with their headphone sales in the UK that they have decided to open their own store in the Shoreditch are of London next year, probably to give possible new consumers more in-depth point-of-sale expert advise.

Beats by Dr.Dre display

While you can find Beats by Dr.Dre headphones at most consumer electronics retail stores on the high street these days, let’s face it, their personnel is not necessarily set up to provide a high level of expert advise on which headphones to choose. Following in the footsteps of Apple as well as some other premium audio brands, Beats by Dr.Dre have decided to test the direct to consumer retail experience of the UK high street.

Since the launch of the first Beats by Dr.Dre headphone the company has delivered a wide range of headphone models, collaborating with other artists like Lady GaGa, Diddy, Justin Bieber, and more recently with DJ superstar David Guetta. They also sold half the company to smartphone manufacturer HTC, so perhaps we will see the Beats by Dr.Dre headphones being joined by selected smartphones from HTC and perhaps some HP products as well in the coming retail store.

Looking forward to testing the retail store experience once it is up and running. In the meantime you can check out some top headphones for iPod and iPhone here.

[source: MarketingWeek]

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